Tuesday, April 2, 2013

Grid and Dynamic Design in Typography

Once again, we learned the process of producing graphic design and also how to critique it.
For an exercise in grid versus dynamic design in Spring 2013 Typography, we were given definitions of "order" and also of "chaos" and had to use all the text in visually engaging designs that were to be mounted on the same mat board to be critiqued together.
The instructor explained the rules of grid and dynamic design and furthermore excluded use of objective elements like stars and cats.
No one photo could do all these posters justice, so I edited from multiple photos.
Poster #12, in photo part 3, scored several times in the student voting. As Berne pointed out, it was very good as a thumbnail (small sketch), and the thumbnails serve as "a map to the party." You want the best map to the party that you can create in order to design the best party, if I may mix metaphors.
My poster, #2, which should look magenta in photo part 1, did score in readability and the top part was cited for playfulness. That's not taught as an element or principle of design but is a characteristic I like to see.
For poster #4, the instructor asked what one thing would improve it. I was happy to supply the answer, more contrast. Contrast would have shown text around a void in the shape of an anchor in the top picture and waves formed by text in the bottom picture. After you can see it, then it counts as clever.
Berne also showed us how to add 1/32nd of an inch of white space around the edge of a dark poster so it would print with a thin white line to separate it from the black mat board.
Our tables for critiques and scoring or voting are in the last photo. Criteria included:
> Readability (from 10 feet away)
> Conceptual Clarity (Does it look like it is about the subject?)
> Visual Impact (When you see it from 20 feet away, do you want to walk out of your way to see more of it?)
> Principles of Design and
> Elements of Design.

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